Personal branding engine for healthcare experts

1 day of filming = 12 months of content.
You don't even touch a script.

Prime Craft is a strategy-first content company responsible for the
personal brands of the top 0.1% of dentists, dermatologists, DSOs, and healthcare experts.
Built around audiences, not algorithms.

001 / The Roster

We work with the world's top 0.1% in healthcare.

Dentists building authority. DSOs scaling acquisition. Dermatologists, biohackers, and podcasters who refuse to be one of many.

Dermatology
@np.miranda
Miranda Wilson
1.2MFollowers
Dentist
@drkellylamoreaux
Dr. Kelly Lamoreaux
845KFollowers
Neurophysiology
@louisanicola_
Louisa Nicola
470KFollowers
Dentist
@drrubinshtein
Dr. Daniel Rubinshtein
430KFollowers
Dentist
@drjoycekahng
Dr. Joyce Kahng
225KFollowers
Dermatology
@drbhanusali
Dr. Dhaval Bhanusali
164KFollowers
Dentist
@dr.avipatel
Dr. Avi Patel
47K2K → 47K · 6.6M reach
Dentist
@desireeyazdan
Desiree Yazdan
283KFollowers
Dentist
@jordanbrown
Jordan Brown
Dentist
Endodontist
@drsoniachopra
Dr. Sonia Chopra
Dentist
Dentist
@drmatthewasaro
Dr. Matthew Asaro
Dentist
Dentist
@drkhan
Dr. Khan
Dentist
Dentist
@lukaslassmann
Lukas Lassmann
Dentist
Dentist
@drkarimhabib
Dr. Karim Habib
Dentist
Dentist
@drjanadenzel
Dr. Jana Denzel
Dentist
Podcast · Coaching
@thelifestylepractice
The Lifestyle Practice
Podcast
Coaching
@markhower
Mark Hower
Healthcare Coach
Podcast
@elliehalabian
Ellie Halabian
Teeth Matter Podcast
Podcast
@beyondthearches
Beyond the Arches
Podcast
Podcast
@3ddentist
3D Dentist
Podcast
Our process

One shoot day. A library that lastsyou film once forever.

01

Strategy Deep-Dive

A 1-on-1 call with our content lead. We extract your experience, opinions, failures, tone, and goals. By the end of the call, we know exactly what your brand needs to sound like to convert.

02

One Shoot Day

Our US-based crew comes to your office. One day. Multiple locations. Operatory, consult room, exterior, wherever fits your brand. Multiple outfits. We capture a footage library deep enough to build months of content. You film once. You're done.

03

The Content Engine

Through years of trial and error, we've burned a lot of money figuring out what actually works on social media. The result: our own playbook for growing reach on any platform — and it's the engine we now run for every client.

04

Followers + Patients

Your content shows up on the feeds of people who need what you sell. Some follow. Some book. Some become patients for life. We track what's working, double down, and report monthly.

Services

What we handle for you.

You focus on what you're good at.
We handle everything else.
From idea to revenue.

Service 01

Production

From idea to posting, we do it all — including scripting in your tone.

Service 02

Distribution & Omnipresence

Short-form across Instagram, TikTok, and YouTube Shorts. Long-form on YouTube. Podcast clips if you have a show. Your face on every platform your patients are on, every week.

Service 03

Funnel & Revenue

Content that converts. Landing pages, paid amplification, and lead capture systems so attention becomes patients.

Distribution

We drive growth across platforms.

Different platforms, different rules. Same playbook, native everywhere — engineered to win each algorithm without ever feeling cross-posted.

Testimonials

Real experts. Real outcomes.

Miranda Wilson
Nurse Practitioner
↑ 1.2M+ followers
Dr. Avi Patel
Dentist
↑ 2K → 47K · in just 6 months
Desiree Yazdan
Dentist
↑ 283K followers
The Lifestyle Practice
Podcast · Coaching
↑ Growing audience
Jordan Brown
Dentist
↑ Complete editing support
Ellie Halabian
Teeth Matter Podcast
↑ First clip got 25K views
Dr. Melanie Silvestrini
Dentist
↑ 25K followers from 5 reels
Luke Shapiro
Healthcare Expert
↑ Editing & content support
Your move

Stop trading your Sundays for content that
doesn't grow your brand.

One Breakthrough Call. We'll show you exactly what your content engine could look like, what it would cost, and what to expect in your first 90 days.

Book a Strategy Call ← PS: there might be a waitlist

NO PRESSURE · NO PITCH DECK · JUST A CONVERSATION

Questions

Things doctors always ask us.

I don't have time to be on camera every week. How does this work?
That's the entire point of how we built this. Our team flies to your office for one shoot day. We capture multiple locations, multiple outfits, deep enough footage for months of content. After that day, you don't film again. We handle everything.
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What does this cost?
Engagements start in the high four-figures per month — final pricing depends on shoot complexity, platform mix, and content volume. We'll walk you through exactly what your engine looks like and what it costs on the Breakthrough Call. No pitch decks, no upsell theatre.
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What's the contract length?
We work in 6-month minimum engagements because real brand-building doesn't happen in 30 days. Month-to-month after that. If you're looking for a 4-week sprint or a one-off video, we're not the right fit — and we'll tell you on the call.
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What about HIPAA and patient privacy?
We never film patients, identifiable records, or PHI without signed releases. Our crew has worked with 60+ practices and knows the boundaries — operatory shots, before/afters, and any patient-facing content goes through your compliance process first. Your license is safe with us.
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What if I'm camera-shy or have never made content?
Most of our clients said the same thing before their first shoot. Our team handles direction, pacing, and on-the-day coaching. You don't perform — you talk. The footage looks polished because the editing is polished. You don't have to be a natural on camera; you just have to know your craft.
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Who owns the footage and final content?
You do. Everything we capture and produce is yours — raw footage, edited content, scripts, captions. We license nothing back, and there's no claw-back if the engagement ends.
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What if I already have a videographer or marketing team?
We work alongside them. We're not a replacement — we're the strategy and production system that makes their work hit. Many of our clients keep an in-house social manager who handles community + comments while we drive the content engine.
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Can you turn my podcast or long-form videos into shorts?
Yes. If you already have a content archive, we can repurpose. Most clients combine the shoot-day library with their existing long-form to create a hybrid pipeline.
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What kind of doctors and healthcare experts do you work with?
Prime Craft Media is a personal branding agency for healthcare professionals across the United States. We work with cosmetic dentists, general and pediatric dentists, endodontists, orthodontists, dermatologists (medical and cosmetic), plastic surgeons, aesthetic injectors, nurse practitioners, MDs, biohackers, longevity doctors, healthcare coaches, dental influencers, and the founders behind DSOs (dental service organizations), multi-location practices, and emerging healthcare brands. We also produce podcasts for medical experts and turn long-form healthcare content into high-converting short-form video. If your business depends on being recognized as the authority in your specialty — whether that's gaining new patients, recruiting associates, scaling a practice, or building a category-defining brand — our content engine is built for you.
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