Privacy Policy.

1. Who we are

Prime Craft Media LLC (Prime Craft Media, we, us, our) is a content marketing and AI avatar production agency for healthcare experts, registered in Wyoming, United States.

Office address: 30 N Gould St Ste N, Sheridan, WY 82801, USA.
Contact: sajalk@primecraftmedia.com

This policy applies to the website www.primecraftmedia.com and any forms, popups, calendars, or services linked from it.

2. What we collect

2.1 Information you give us

• Newsletter signups (Scrubs & Scrolls): email address, signup source (popup or footer).
• Discovery call bookings (Calendly): name, email, sometimes practice name, phone, role, and answers to any questions on the booking form.
• Email correspondence: any content you send to sajalk@primecraftmedia.com.

2.2 Information we collect automatically

• Device and browser data: device type, browser, operating system, screen size, language, referrer URL.
• Behavioral data: pages visited, time on page, scroll depth, clicks, mouse movements (for heatmaps).
• Approximate location: country and region inferred from IP address. We do not log full IP addresses.
• Company-level identification: if you visit from a company network, our visitor identification tool may match your company (not you personally) to public business records.

3. Why we collect it

• To respond to inquiries and book discovery calls.
• To deliver and improve the Scrubs & Scrolls newsletter.
• To measure how visitors use the site so we can improve it.
• To measure paid advertising performance.
• To identify business accounts that visit the site so we can do appropriate outbound outreach to those organizations.
• To comply with legal obligations.

4. Third-party services we use

We use the following third-party services to operate and measure the site. Each has its own privacy policy that applies to the data they process on our behalf.

• Google Analytics 4 (Google LLC) — anonymous traffic analytics. Policy
• Microsoft Clarity (Microsoft Corporation) — anonymous heatmaps and session recordings. Personal identifiers are masked by default. Policy
• Meta Pixel (Meta Platforms Inc.) — Facebook and Instagram ad performance measurement. Policy
• OpenAI Ads Pixel (OpenAI) — ChatGPT ads performance measurement. Policy
• RB2B (RB2B Inc.) — anonymous, US-focused company-level visitor identification. Identifies businesses, not individuals. Policy
• Beehiiv (Beehiiv Inc.) — newsletter hosting and delivery for Scrubs & Scrolls. Policy
• Calendly (Calendly LLC) — booking discovery calls. Policy
• Vercel (Vercel Inc.) — site hosting and edge delivery. Policy
• YouTube (Google LLC) — embedded testimonial videos. Loading a video may set cookies. Policy

5. Cookies and similar technologies

We and the third-party services listed above use cookies and similar technologies (pixels, local storage) to:

• Remember you across pages of the same visit.
• Measure anonymous traffic patterns.
• Attribute conversions to advertising campaigns.
• Record anonymous session interactions for product improvement.

Most browsers let you control or block cookies through their settings. Blocking cookies may make parts of the site work less well.

6. How we share your information

We do not sell personal information.

We share information only with:

• The third-party services above, strictly to operate the site and measure marketing.
• Our team members and contractors who need it to deliver services to clients.
• Authorities, where required by law.
• An acquirer, in the event Prime Craft Media is acquired or merged. We would notify you in writing.

7. Your rights

Depending on where you live, you may have the following rights regarding your personal information:

• Access a copy of the information we hold about you.
• Correct information that is inaccurate.
• Delete your information (with limited exceptions for legal compliance).
• Opt out of marketing communications.
• Restrict or object to certain processing.
• Portability: receive your information in a portable format.
• California residents: rights under the CCPA, including the right to know what we collect and to request deletion.
• EEA / UK residents: rights under GDPR and UK GDPR.

To exercise any of these rights, email sajalk@primecraftmedia.com with your request. We respond within 30 days.

8. Data retention

• Newsletter subscriber email: until you unsubscribe.
• Calendly booking data: kept as long as the engagement is active, then for an additional 3 years.
• Analytics data: retained according to each provider's default (Google Analytics 4: 14 months; Microsoft Clarity: 30 days for recordings; Meta Pixel: per Meta's policy).
• Email correspondence: kept as long as needed to provide service.

9. Security

We use industry-standard practices to protect information: encrypted connections (HTTPS) across the site, encrypted-at-rest storage from our hosting and analytics providers, and access controls on internal systems. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

10. Children's privacy

Our services are not directed to children under 16. We do not knowingly collect information from anyone under 16. If you believe we have collected information from a child, contact us and we will delete it.

11. International transfers

Prime Craft Media is based in the United States and our third-party processors are primarily US-based. If you access the site from outside the US, your information is transferred to and processed in the United States. By using the site, you consent to this transfer.

12. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be announced on the site and, where appropriate, by email.

13. Contact

Questions about this policy or how we handle your information:

Sajal Kushwah, Founder
Prime Craft Media LLC
30 N Gould St Ste N, Sheridan, WY 82801, USA
sajalk@primecraftmedia.com