Strategy
NeuroPrint™ Worksheet
The 14-question framework Prime Craft Media uses to extract a doctor's clinical voice, pillars, and patient-care philosophy in 90 minutes.
Request the worksheet → Resources
The frameworks we actually use.
The worksheets, checklists, and templates Prime Craft Media runs internally with 60+ healthcare clients. Available on request.
Request any resource by emailing sajalk@primecraftmedia.com with the title in the subject line, or book a Breakthrough Call and we will walk you through the relevant frameworks for your situation.
Production
Reel Scripting Framework (5-Beat Format)
The exact 5-beat structure that pulled 6.6M views on a single video for a working dentist. Hook, retention, story, lesson, partial-value CTA.
Request the framework →AI Avatars
AI Avatar Production Checklist for Healthcare
Pre-shoot checklist, capture session protocol, disclosure language, and the AI-vs-real-doctor content matrix that decides which content uses which.
Request the checklist →Planning
12-Month Content Calendar Template
The editorial cadence Prime Craft Media uses for healthcare clients. Platform rotation, pillar balance, seasonal slots, and the monthly reporting structure.
Request the template →Compliance
HIPAA Pre-Shoot Checklist
The shoot-day compliance protocol used by the Prime Craft crew across 60+ healthcare practices. Patient-facing screen audit, sign-in sheet protocol, operatory rules, and the consent flow.
Request the checklist →Strategy
Patient Pillar Mapper
The worksheet that maps your specialty's top patient questions onto the 4 content pillars every doctor needs on Instagram.
Request the mapper →Field notes
All field notes →The thinking behind these frameworks.
How-To
How to Write Instagram Reels Scripts as a Doctor (2026 Playbook)
The 3-job framework (Hook, Retain, CTA) and the 5-beat problem-aware emotional format used by 60+ doctors who built a combined 5M+ followers. Real scripts, real examples.
Read →How-To
Content Pillars Every Doctor Needs on Instagram
The 4 content pillars every doctor's Instagram account needs to compound: clinical authority, patient education, behind-the-scenes practice, and personal story. Why each one matters and how to balance them.
Read →Strategy
The One-Shoot-Day Content Model Explained
How one full day of professional filming at a doctor's office produces 12 months of content across every platform. The full breakdown of the One-Shoot-Day methodology that Prime Craft Media pioneered.
Read →Want all this built into your engine?
30-minute Breakthrough Call. Sajal walks you through the frameworks live and we scope your engagement.
Book a Strategy Call